Co-donation and cause-related marketing were big in 2009 and may become bigger in 2010, according to expert marketing analysts at the consumer trends firm trendwatching.com. It’s all part of the hot trend that trendwatching.com dubs Generation G (for generosity): consumers are switching their buying habits and brand loyalties to support companies that “do good” and demonstrate a […]
Insight and consulting that help foundations and nonprofits craft messages that succeed.
Testimonials
Paul is a talented writer, smart manager, and adept strategist. His professionalism and commitment to social change are consistently evident in his demeanor and in his work products. His contributions to the Marginalized Males Funders Group demonstrate his knack for messaging and his keen grasp on the fine details of communicating strategically and effectively.
— Marcus Littles, Founder and Director of Organizational Development, Frontline Solutions-
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About Paul
Paul is a freelance communications, marketing, and development consultant with over a decade of experience working in philanthropy and with nonprofits.He specializes in creating case studies, grantee and organization profiles, articles for e-newsletters and other publications, and copy for the web and social media (including blogs). Paul is a writer and a strategist who can design a campaign and implement it from start to finish.
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A Post-Racial America? Let’s Start with the Prisons
January 8, 2010Since the election of Barack Obama as the first black American president, a number of public commentators have declared that a “post-racial America” has now arrived. However, almost every indicator of social and economic well-being says otherwise. From alarming disparities in academic achievement to inequalities in employment, wealth, and housing, the statistics describe an America of racial […]